Guide: Promoting Evidence-Based Insights

Ugly Research offers a new guide, Promoting Evidence-Based Insights. Practical tips for presenting content with four essential characteristics: Top-line, evidence-based, bite-size, and reusable. Communicate quickly and powerfully by demonstrating value to decision makers.

Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that matter to stakeholders. Explicitly connect specific actions with important outcomes, and provide a simple visual. Be succint; you can drill down into detailed evidence later.

The insights guide is free. Download here.

free guide for presenting evidence-based insights

 

Posted by Tracy Allison Altman on 

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