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Guide: Promoting Evidence-Based Insights

10 February 2018By
Ugly Research offers a new guide, Promoting Evidence-Based Insights. Practical tips for presenting content with four essential characteristics: Top-line, evidence-based, bite-size, and reusable. Communicate quickly and powerfully by demonstrating value to decision makers. Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that...
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Cognitive bias in algorithms, baseball analytics denied, and soft skills ROI.

31 January 2018By
1. Recognize bias → Create better algorithmsCan we humans better recognize our biases before we turn the machines loose, fully automating them? Here’s a sample of recent caveats about decision-making fails: While improving some lives, we’re making others worse. Yikes. From HBR, Hiring algorithms are not neutral. If you set up your resume-screening algorithm to...
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data visualization of crime statistics using Tableau

But where is the decision? Data visualizations don’t show the why and how.

29 January 2018By
Technology helps us discover meaningful patterns: Buying behavior, criminal activity, health effects. But when we succumb to pretty pictures and mindless measurement, shiny data fails to help answer important questions. Source: Tableau. This data visualization tool would be great for someone seeking crime stats – say, for law enforcement or house buying. But it doesn’t...
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Long-term thinking, systems of intelligence, and the dangers of sloppy evidence.

24 January 2018By
1. Long view → Better financial performance.A McKinsey Global Institute team sought hard evidence supporting their observation that “Companies deliver superior results when executives manage for long-term value creation,” resisting pressure to focus on quarterly earnings (think Amazon or Unilever). So MGI developed the corporate horizon index, or CHI, to compare performance by firms exhibiting...
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Value your gut, plus the perils of decision fatigue.

7 November 2017By
1. “A gut is a personal, nontransferable attribute, which increases the value of a good one.” This classic from Harvard Business Review recaps how policy makers have historically made big decisions. It’s never just about the data. A Brief History of Decision Making. 2. A reminder to look for the nonobvious. This analysis examines differences...
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man and woman about to feed each other

“Big E” vs. “little e” evidence, and probabilistic thinking.

5 November 2017By
1. It’s tempting to think there’s a hierarchy for data: That evidence from high-quality experiments is on top at Level 1, and other research findings follow thereafter. But even in healthcare – the gold standard for the “gold standard” – it’s not that simple, says NICE in The NICE Way: Lessons for Social Policy and...
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Underwriters + algorithms, avoiding bad choices, and evidence for rare illness.

3 August 2017By
1. Underwriters + algorithms = Best of both worlds. We hear so much about machine automation replacing humans. But several promising applications are designed to supplement complex human knowledge and guide decisions, not replace them: Think primary care physicians, policy makers, or underwriters. Leslie Scism writes in the Wall Street Journal that AIG “pairs its...
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kitten on keyboard awww!

Algorithm reluctance, home-visit showdown, and the problem with wearables.

28 July 2017By
Yikes, evidence-based decisions are taking on water. Decision makers still resist handing the car keys to others, even when machines make better predictions. And government agencies continue to, ahem, struggle with making evidence-based policy.  — Tracy Altman, editor 1. Evidence-based home visit program loses funding.The evidence base has developed over 30+ years. Advocates for home visit programs –...
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laptop covered with sticky notes

Analytics teams need to be insight integrators.

5 July 2017By
1. Lori C. Bieda of SAS is spot on, describing how analytics professionals can grow into roles as trusted advisors for senior executives. In The Translation Layer: The Role of Analytic Talent, she explains that “Analytics teams… need to evolve from data providers into insight integrators.” Lots of detailed observations and recommendations in this white...
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calculator saying I don't Know

Don’t show me the evidence. Show me how you weighed the evidence.

30 April 2017By
Sometimes we fool ourselves into thinking that if people just had access to all the relevant data, then the right decision – and better outcomes – would surely follow. Of course we know that’s not the case. A number of things block a clear path from evidence to decision to outcome. Evidence can’t speak for...
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Museum musings.

Pondering the places where people interact with artificial intelligence: Collaboration on evidence-based decision-making, automation of data-driven processes, machine learning, things like that.

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